✨ Now booking: Bottleneck Map™ diagnoses start with a discovery call✨ Bottleneck Map™ diagnoses — book a call →
For Multi-Branch Retail & Chains

Your team executes. Who sets the direction?

Multi-outlet brands rarely lack effort. They lack one accountable layer above the execution — one diagnosis, one playbook, one dashboard across every branch. That is the layer we provide.

Book a discovery call ↗

For brands doing RM100K – RM10M+ monthly revenue

The pattern we see

Every branch runs marketing slightly differently. Results don’t compound — and nobody can see performance per outlet.

Campaign learnings stay trapped in one branch. Reporting arrives in five formats. Leadership sees activity everywhere and accountability nowhere. More execution doesn’t fix this — direction does.

What the engagement covers

One layer above the execution.

01

Diagnosis across outlets

The Bottleneck Map™ run per branch — so investment goes to the outlets and stages leaking the most revenue, not the loudest ones.

02

One playbook

What works in the best branch becomes the standard in every branch — campaigns, offers and follow-up, documented and repeatable.

03

One dashboard

Per-outlet performance in one reporting standard — leadership sees marketing’s contribution to revenue, not a stack of channel PDFs.

04

Specialists on demand

Media, creative, lifecycle and web specialists plug the gaps your team has — without replacing the team you’ve built.

Why this, and not the alternatives

More senior than an agency.
Lighter than a full-time hire.

The usual options
  • Another agency: executes channels, waits for your decisions
  • A full-time CMO: senior direction, at a senior permanent cost
  • More headcount: more execution under the same missing direction
  • Per-branch vendors: five playbooks, five report formats
The CMO layer
  • Diagnoses first, then directs — accountable for the plan, not just the activity
  • Senior direction at a fraction of a full-time hire’s commitment
  • Your team keeps executing — against one playbook and one dashboard
  • Specialists added only where your diagnosis shows a gap
Proof

Multi-outlet brands we’ve worked with this way.

OSIMMulti-Branch Retail
+382%ROAS
−75%cost per purchase
+48%conversion rate

Retail wellness — paid social rebuilt around in-store purchase, not add-to-cart, with one reporting standard across locations.

CowayMulti-Branch Retail
−72%cost per qualified lead
−80%CAC
+102%sales conversion

Home wellness appliances — lead qualification tightened and follow-up systemised, so sales teams spend their time on leads that close.

GoodniteMulti-Outlet Retail

Mattress & bedding retail — one playbook and one dashboard across outlets, integrated with the in-house team.

Pott GlassesMulti-Outlet Retail

Optical retail, multi-outlet — lead generation rebuilt around booked eye-test appointments, tracked from ad to store visit.

This page is for you if

  • You run 2–4+ outlets, up to MNC-sized
  • You have an in-house marketing team that executes
  • Performance is inconsistent across branches
  • Leadership can’t see marketing’s contribution to revenue

Not this page if

  • Single-founder businesses with no internal team — see Lead Generation instead.
  • Businesses under RM100K/month
  • Looking for a social-media-management-only scope
  • Expecting results in week one

See your branches the way a CMO would.

One diagnosis across every outlet. Thirty minutes to start.

Book a discovery call ↗

For brands doing RM100K – RM10M+ monthly revenue