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Who we serve · Multi-branch retail & chains

One diagnosis. One playbook. One dashboard across every outlet.

Retail chains, F&B groups, consumer brands and multi-branch clinic, physio and fitness networks, from 2–4 outlets up to MNC-sized, usually with an in-house team that executes. We provide the accountable layer above the execution.

Book a discovery call ↗

For brands doing RM100K – RM10M+ monthly revenue

The pattern we see

Every branch runs marketing slightly differently. Results don't compound, and nobody can see performance per outlet.

Campaign learnings stay trapped in one branch. Reporting arrives in five formats. Leadership sees activity everywhere and accountability nowhere. More execution doesn't fix this. Direction does.

What the engagement covers

One layer above the execution.

01

Diagnosis across outlets

The Bottleneck Map™ run per branch, so investment goes to the outlets and stages leaking the most revenue, not the loudest ones.

02

One playbook

What works in the best branch becomes the standard in every branch: campaigns, offers and follow-up, documented and repeatable.

03

One dashboard

Per-outlet performance in one reporting standard. Leadership sees marketing's contribution to revenue, not a stack of channel PDFs.

04

Specialists on demand

Media, creative, lifecycle and web specialists plug the gaps your team has, without replacing the team you've built.

How a chain runs on one system

What changes when every outlet works from the same playbook.

Outlet-level pipelines

Every enquiry tagged to a branch and tracked through the same stages, so a branch manager sees their own funnel and leadership sees all of them.

Budget by outlet, not by habit

Spend allocated to the outlets and campaigns that produce customers at the lowest cost, reviewed monthly, with the reasoning written down.

Central creative, local variation

One creative system briefed centrally, localised per branch where the data says it matters, ranked by the revenue each piece drives.

Follow-up that runs the same everywhere

Speed-to-lead, qualification and appointment booking inside WhatsApp, with the same script and the same stages in every branch.

In-house team integration

Your team keeps executing. We set direction, brief, review and hold the standard, so new hires inherit a playbook instead of a person.

Board-level reporting

Marketing's contribution to revenue, by outlet, on one page. The number the business discusses, not the number the ad platform prefers.

Why this, and not the alternatives

More senior than an agency. Lighter than a full-time hire.

The usual options
  • Another agency: executes channels, waits for your decisions
  • A full-time CMO: senior direction, at a senior permanent cost
  • More headcount: more execution under the same missing direction
  • Per-branch vendors: five playbooks, five report formats
The CMO layer
  • Diagnoses first, then directs: accountable for the plan, not just the activity
  • Senior direction at a fraction of a full-time hire's commitment
  • Your team keeps executing, against one playbook and one dashboard
  • Specialists added only where your diagnosis shows a gap
Proof

Multi-outlet brands we've worked with this way.

OSIMMulti-Branch Retail
+382%ROAS
−75%cost per purchase
+48%conversion rate

Retail wellness: paid social rebuilt around in-store purchase, not add-to-cart, with one reporting standard across locations.

CowayMulti-Branch Retail
−72%cost per qualified lead
−80%CAC
+102%sales conversion

Home wellness appliances: lead qualification tightened and follow-up systemised, so sales teams spend their time on buyers.

Pott GlassesMulti-Outlet Retail

A 9-outlet optical chain that could see ad cost but not which ads produced customers. 8×+ ROAS every month since Month 2, leads doubled, cost per lead down 37%. Read the case study →

A nationwide mattress & furniture chainMulti-Outlet Retail

30+ outlets paying premium prices for enquiries. Cost per enquiry down 85%, 6× more enquiries at the same budget, every outlet with its own live pipeline. Read the case study →

See all case studies →

This page is for you if

  • You run 2–4+ outlets, up to MNC-sized
  • You have an in-house marketing team that executes
  • Performance is inconsistent across branches
  • Leadership can't see marketing's contribution to revenue

Not this page if

  • Single-founder businesses with no internal team: see High-Ticket Service Brands instead.
  • Businesses under RM100K/month
  • Looking for a social-media-management-only scope
  • Expecting results in week one
FAQs

Your questions, answered

No. The team you have keeps executing. We add the layer above it: diagnosis, direction, the playbook and the dashboard, plus specialists only where the diagnosis shows a gap your team can't cover.
Yes. Every enquiry is tagged to a branch and tracked through the same stages, so each outlet has its own live pipeline and leadership sees all of them on one page, with marketing's contribution to revenue by outlet.
The diagnosis is run per branch. What the best branch does becomes the standard, budget moves toward the outlets producing customers at the lowest cost, and the laggards get the fix for their specific leak rather than a generic push.
Yes. The model is built for brands with a central marketing function and outlets that execute, including franchise groups and MNC-sized retailers. We work to your approval process and reporting standards.
From 2–4 outlets upward, doing RM100K to RM10M+ a month in revenue. Below that, a single-location high-ticket brand is usually better served by our lead-generation system.
Month 0 is foundation across outlets: tracking, stages, the plan. Month 1 launches the playbook in priority order, Month 2 optimises, and from Month 3 the results compound because every branch is working from the same system.

See your branches the way a CMO would.

One diagnosis across every outlet. Thirty minutes to start.

Book a discovery call ↗

For brands doing RM100K – RM10M+ monthly revenue