Auto Vault
A recond car dealership drowning in 1,000 leads a month — and selling two cars.
Where they were when they came to us
Auto Vault is a recond car dealership with multiple outlets across Malaysia, selling Alphards and Vellfires with an average order value above RM200K. They were spending RM25K–30K a month on ads but converting only one to two cars a month.
Marketing was measured on cost per lead; it was the salesperson’s job to close whatever arrived, regardless of quality. Marketing carried no accountability for lead quality — and in some months, over 1,000 leads came in with around 70% of them spam or junk.
Selected creatives from the Vroom (Auto Vault) system — guarantees, proof and real handovers.
What the diagnosis found
The core problem was the KPI itself, and the missing accountability around it. When marketing is judged on cost per lead alone, it optimises for volume — and sales drowns.
We proposed a change: our system tracks every lead from click to revenue and scores every lead by quality, so marketing is judged on cost per qualified lead, not cost per lead. That aligns marketing with sales instead of leaving sales to chase junk.
One system, one picture, one KPI both teams believe
We built the full system: every lead tracked, quality-scored, and followed through to appointment and conversion — with every ad creative traceable down to the qualified leads and customers it produced.
With the KPI now clear — drive qualified leads efficiently, not just cheap leads — we took over the marketing and worked towards it. The tracking and dashboard made it extremely clear where the bottleneck was and what to improve next: marketing and sales finally working off one picture instead of in silos.
Customer-story videos built to pre-qualify, not just attract.
Four times the qualified leads, for barely more per lead
Optimising towards lead quality, the qualified-lead rate improved from 9% to 35–40% — while cost per lead barely increased. The net effect: cost per customer came down by over 60%.
Why it matters
We’re not here to run ads — we’re here to solve bottlenecks. Most agencies come in and execute more without changing anything.
We diagnose first, build the system, and only then execute — with precision, through data.
Want to know what we’d find in your funnel?
For brands doing RM100K – RM10M+ monthly revenue